I am full. I ate a lot of turkey this past week, but that isn’t why I am full. Dreamforce is the reason. Full is the best way I can describe how I feel after Dreamforce. My head and my heart are full. I get so much from going to Dreamforce that I spend a lot of time trying to share with members of my user group, clients, and basically everyone else, why they should go. I struggle trying to describe it all and often end up saying something like, “and Green Day is the entertainment!”
Not that Green Day wasn’t awesome, and it may even describe the scale, the thoroughness, or the planning put into the conference, but it doesn’t really get to what the experience means, what someone will take away from being at Dreamforce, why they HAVE to go!
Looking back on the Dreamforce conferences that I have been lucky enough to have attended, the experience has changed for me over time. I had different roles or different goals for the conference. I started out a novice, just wondering what Salesforce.com was all about, then became a leader in a small portion of the community. I also attended as I was becoming an Independent Software Vendor, and this year I went as the head of my own company. As a result what I wanted to get out of Dreamforce has changed each time I attended.
What has not changed is that each time I went to Dreamforce, no matter what role, no matter what goals I had, I come away full. Full of knowledge, full of new ideas, new hopes, and certainly new excitement about whatever role or project I was facing.
Dreamforce has a wonderful ability to be able to reach out to almost everyone of the 135,000 attendees and provide them with the experience that brings them what they need! I don’t know how they do it, but I am grateful for it. Thank you!
So my new message is that it doesn’t matter if you are a small nonprofit ED, or a Director of Development for a multi location nonprofit, or a potential Salesforce.com Admin for your Art based nonprofit, Dreamforce will fill you up with passion, knowledge, and engergy! And you also get to see Green Day.